Overround Explained: The odds offered by bookmakers are unlikely to correspond exactly to the actual probabilities of the outcomes in any market happening, as no bookmaker is likely to operate without trying to offset its costs (and trying to make a little something on top)! Bookmakers are likely to be taking money from lots of customers over the possible outcomes – they may try to guarantee themselves a profit regardless of the result. Bookmakers may start a market by working out the actual probabilities of the outcomes in a market occurring and then incorporating a profit margin into the odds, but as money comes in on the market they will often adjust prices to attract less or more money to particular outcomes – e.g. they may want to limit their liability on an outcome they already face a big payout on if it comes through, or they may want to attract more money to different outcome(s) to one(s) they already have taken a lot of money on to guarantee a profit or minimise potential losses. How do bookmakers use overround to try and make profits?
As an example, here are the odds a bookmaker was offering, at the time of writing, on an upcoming Rugby Union match.… Read the rest